by Harry Constantine
If you want to make it big in article marketing, you have to be aware of its many myths and misconceptions spreading throughout the web. Below are common article marketing myths that need to be run to ground:
MYTH #1: Article marketing = Much ado about nothing
Because of the links in your author bio section or footer of the article, every article directory you submit to is linking back to you. This creates a lot of one-way inbound links which can help you increase your link popularity and be a source of some of the most targeted traffic you can get. By publishing quality content you can help establish yourself as an expert in your field.
MYTH #2: Reprinted articles won’t bring any benefit because they only get indexed as supplemental pages.
Articles stay in the search engines for years. In addition to your primary site being indexed and ranked, your articles can also be indexed and ranked depending on where the articles get submitted to.
MYTH #3: Submitting the same article to different article sites creates duplicate content and search engines will penalize you.
According to Google, “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” It is rather those malicious duplicate content that WILL suffer a duplicate content penalty. If that is true, all article directories would have been banned long ago.
If you try to market yourself by following these article marketing myths, you’re likely to make some serious mistakes. Article marketing, when done correctly together with search engine optimization, can drive lots of free targeted traffic to your site and eventually generate sales.
About the Author:
Download a free SEO guide reoport and read more article marketing tips at Practical Article Marketing Tips – Writing Articles to Succeed Online