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PLR versus MRR


by Wendy Wood

Internet Marketers will always be looking for rapid methods to give information to their particular market in the most efficient way possible. One way to do this quickly is by getting PLR or MRR rights. One thing though, is that it’s critical you understand why these two are different. When you know the difference you’ll be able to decide which one will work best for you and your business.

You’ll have to make that decision based on what you need the content for. If your goal is to sell a digital product which will be on-sold by the customers, then you’ll want to get the master resell rights.

The big problem with MRR though is that you won’t be able to change it very much. If your purpose is to personalize that content, and make it more suitable for your business, then PLR content is the way to go.

You’ll also find that there is a huge difference in the delivery of the files. PLR is usually a .doc which allows for maximum customization, and you can even combine multiple PLR’s to make an eBook that you can sell to your customers.

Master Resell Rights content sometimes allows you to put your own name on it as author but beyond that is restrictive. The price you can sell the eBook for is limited by the license which specifies the lowest and highest prices you can charge for the product.

When making the decision to use PLR or MRR, you need to have a look at what you plan to use it for in the first place. If you wish to do some viral marketing to direct traffic to your own site, then it would be best to use PLR, since MRR is so tight as far as what it can be used for.

But, if the MRR license permits you to utilize the content freely, then it’s a great way to promote your business.

Nevertheless, if you want the most choice in how you can use your content, go with PLR. Another good reason to choose PLR is that it is usually cheaper than MRR. Private Label Rights products offer a quick and easy way to get content for eBooks, articles, websites etc. Even though another person did the work, you get to say it’s yours and use it as you will. That’s a pretty great deal!

About the Author:

Wendy Wood runs MomPLReBooks, a PLR membership site catering to the mom niche. Give PLR a try, download a free PLR package here.

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